LiveAgent piedāvā pārdošanas turpinājuma e-pasta sagataves, lai izvairītos no kļūdām, piemēram, pārāk daudz e-pastu nosūtīšanas un personalizācijas trūkuma. Automatizējiet e-pastus ar LiveAgent, lai uzlabotu tirdzniecības rezultātus.
Viena no būtiskākajām kļūdām pārdošanas un mārketinga speciālistu darbā ar interesentiem ir aizmiršana nosūtīt turpinājuma e-pastus. Pārāk bieži viņi koncentrējas tikai uz pirmo soli un pilnīgi palaiž garām pēcpārdošanas e-pasta nosūtīšanu. 70% no pārdošanas e-pastiem nav turpinājuma, lai gan 80% darījumu līdz to noslēgšanai ir vajadzīgi vismaz pieci sekojoši e-pasti.
Interesantu atkārtota sasniegšana galu galā palīdz uzņēmumiem palielināt atsaucības līmeni un noslēgt vairāk pārdošanas darījumu. Patiesībā e-pastu turpinājumu rādītāji parasti ir labāki nekā pirmatnējiem e-pastiem. Iko System veiktajā pētījumā pirmajā e-pasta atbildes rādītājs bija 18%, otrā – 14%, ceturtā – 13% un sestā – 27%. Izmantojot pareizās sekojošās e-pasta sagataves, pārdošanas un mārketinga komanda var nodrošināt saskaņotāku saziņu ar interesentiem un uzlabot pārdošanu ilgtermiņā.
Lai gan nav universālas formulas, pēc kuras izvēlēties vislabāko turpinājuma e-pastu skaitu un biežumu(jo tas lielā mērā ir atkarīgs no tā, kāda veida mijiedarbība jums jau bijusi ar interesentiem iepriekš), pētījumi liecina, ka optimālais skaits ir 2 vai 3 turpinājumi. Parasti ir ieteicams nogaidīt vismaz divas dienas, pirms nosūtīt pirmo turpinājuma e-pastu.
Statistiski, ja nesaņemat atbildi uz pirmo e-pastu, jums ir 21% iespēja saņemt atbildi uz otro e-pastu un 25% iespēja, ka pēc pāris turpinājuma ziņām jūs beidzot saņemsiet atbildi no adresāta. Lai saņemtu atbildi no interesenta, var būt nepieciešami pat 5 turpinājuma e-pasti vai vairāk.
Personalizēšana ir pati būtiskākā, ja runa ir par e-pasta mārketingu, jo tā var palīdzēt izcelties jūsu e-pastiem. Pētījumi ir atklājuši, ka e-pasti ar personalizētām temata rindiņām tiek atvērti par 26% biežāk nekā tie, kuru temati nav personalizēti, un ka ieņēmumi no e-pasta vēstulēm, kurās tiek izmantota personalizācija, ir 5,7 reizes lielāki.
Izlemšana par to, kā turpināt e-pastus interesentiem, kas nereaģēja uz jūsu sākotnējo e-pastu, var būt sarežģīta, jo ir jāatrod pareizais līdzsvars starp pievienoto vērtību un to, vai tas ir traucējoši/kaitinoši. Tālāk ir norādītas 10 pamata pārdošanas turpinājuma e-pasta sagataves dažādiem lietošanas gadījumiem, kuras varat izmantot kā atspēriena punktu pirms izveidojat savas.
Esam iekļāvuši arī šķiršanās e-pasta sagatavi gadījumam, ja kādu laiku nesaņemat atbildi no klienta.
I’ve noticed that you have read my last email and visited our website. I hope this isn’t an overstep, but I just wanted to make sure you found what you were looking for, and wanted to see if you had any questions.
As I stated in my previous email, I believe [Product] can help [their Company] to [your value proposition].
Please let me know when is a good time for you, so I can hop on a call and walk you through how companies like [customer 1] and [customer 2] have benefited from our tool.
If you are not the right person to discuss this with, who would you recommend I talk to?
I look forward to hearing back from you.
[YOUR SIGNATURE]
I know I’ve already shared some information about [product or service] with you a while ago, but I thought you might be interested to learn about a new deal [Company] is offering right now.
[Details of the deal]
This deal is currently available through [end date]. If you’d like to hear about this in more detail, please let me know. I would happily spend 15 mins telling you everything you need to know.
Regards,
[YOUR SIGNATURE]
The last time we discussed [value proposition] you suggested that it wasn’t the right time, asking me to connect some time around the end of the year.
So, should we pick up from where we left off? I’d be happy to do a quick review of our proposal on the phone and answer any pending questions.
Eager to hear back from you!
[YOUR SIGNATURE]
I left you a voicemail earlier today to schedule a time to demo [Product]. We’re excited to show you how we help our clients [achieve their goals].
I mentioned that I’d call again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me an email.
Regards,
[YOUR SIGNATURE]
It was great connecting with you at [event name]. I hope you got a ton of value from the sessions.
I wanted to follow up with you since you expressed interest in learning more about [product/ service/ company]. Would you be open to scheduling a quick call this week to discuss it further? I’d love to learn more about your company’s needs in this area and how we can help you achieve your goals.
Hope to hear from you soon,
[YOUR SIGNATURE]
Hope you’re doing well. It’s been a few months since you tried [Product], so I thought I’d check-in and see how things were going at [their Company].
I know that sometimes our trial users don’t end up signing up because the timing isn’t right for them, and many consider [Product] to be a better investment after they’ve grown.
I want to offer you another free 15-day trial with no strings attached. Simply click here to activate your extended trial now.
If you have any questions or need assistance, just hit ‘Reply’ and let me know – I’m always happy to help.
Cheers,
[YOUR SIGNATURE]
Thank you for your time yesterday and sharing more insights on what you are trying to achieve and the challenges you are facing. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [Product] will help you reach your goals.
Ultimately, here are 3 main things [Product] will help you to accomplish:
[Feature #1]: Will allow you to [meet X goal]
[Feature #2]: Will help you [with Y challenge]
[Feature #3]: Will mitigate [Z issue]
As promised, I’ve attached additional information about [specific feature] that you asked about.
The next step is [action item]. Just let me know if you have any questions and I’d be more than happy to chat again. Also, feel free to give me a call at [number].
Best,
[YOUR SIGNATURE]
This is [your name] checking in about the guest post pitch I emailed a couple of weeks ago. I understand that you are having a busy week, so I thought I’d drop you a line and ask. Have you had a chance to look at it?
I’m excited to hear back from you! Let me know if you’d like me to add/remove something from the pitch.
Thanks,
[YOUR SIGNATURE]
I won’t take up too much of your time. If I don’t hear back from someone, I know it’s usually because they’re either busy, not interested, or missing my emails. Could you please hit a quick reply and let me know 1 / 2 / 3 so that I could update your file?
1 – Too busy right now, email me again in a month.
2 – Not interested, please leave me alone.
3 – Haven’t seen previous emails.
Thanks,
[YOUR SIGNATURE]
I’m going through my contacts and realized that I haven’t heard back from you about [product/ offer], which usually means one of two things: either the timing may not be right or you no longer have a need.
In either case, I don’t want to keep bothering you. Would it be alright if I closed your file with us? Otherwise, if you would still like to talk, let me know a good time.
Thanks,
[YOUR SIGNATURE]
I feel strongly that [their Company] could benefit from our [Product/ Service] but I’ve struggled to get a hold of you lately.
This can mean only one thing – your office has become subsumed by a zombie outbreak. Fret not – if you provide a number corresponding with the one of the below options (#1-4), I’ll know exactly how to respond:
1) There’s a zombie gnawing on my leg as I speak. Please send over anyone you know with zombie-killing experience.
2) No zombies on my side but I’m interested in chatting for 5 minutes at ___ (please let me know a date/time that works for you).
3) The timing isn’t great now but please reach back out in 3 weeks.
4) You irritate me more than zombies ever could. Please go away.
Looking forward to hearing from you, [Name],
[YOUR SIGNATURE]
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Pēcpārdošanas e-pasta sagataves
Atklājiet, kā pēcpārdošanas e-pasta sagataves var nostiprināt klientu lojalitāti un veicināt atkārtotus darījumus. Iegūstiet 10 efektīvas veidnes, kas palīdzēs veidot ilgtermiņa attiecības un uzlabot klientu pieredzi. Uzziniet, kā optimizēt jūsu e-pasta mārketinga stratēģiju ar LiveAgent!
Sadarbības pārtraukšanas e-pastu paraugs
Sadarbības pārtraukšanas e-pasti SaaS biznesiem: ieteikumi un veidnes, lai saglabātu klientu attiecības un uzlabotu pakalpojumus.
Pirmspārdošanas e-pasta sagataves
Atklājiet, kā pirmspārdošanas e-pasta sagataves var uzlabot jūsu izpārdošanas kampaņu rezultātus, piesaistot jaunus klientus un palielinot esošo lojalitāti. Izmantojiet šīs pielāgojamās sagataves, lai sasniegtu jaunas mērķauditorijas un palielinātu pārdošanas rādītājus īstermiņā. Izvēlieties LiveAgent, lai maksimāli izmantotu savu mārketinga stratēģiju!
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Mūsu mājaslapa izmanto sīkdatnes. Turpinot, mēs pieņemam, ka Jūs dodat atļauju izvietot sīkfailus, kā ir aprakstīts mūsu privātuma un sīkdatņu politiku.
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