Klientu atzinības e-pasta sagataves uzlabo lojalitāti un apmierinātību. Piedāvāti piemēri un padomi e-pastu personalizēšanai. Svarīgi veidot ilgtermiņa attiecības, jo 80% ieņēmumu nāk no 20% klientu.
Klientu atzinības e-pasti — vai tie ir nepieciešami? Ņemot vērā sīvo konkurenci šodienas tirgū un to, ka 80% no uzņēmuma turpmākajiem ieņēmumiem nāks no 20% esošo klientu (saskaņā ar Gartner Group datiem) ilgtermiņa attiecību veidošana ar klientiem un klientu lojalitātes veicināšana uzņēmumiem nekad nav bijusi būtiskāka. Klientu atzinības e-pastu sūtīšana kā daļa no klientu atzinības stratēģijas var palīdzēt jums to paveikt. Labi izveidoti pateicības e-pasti, kas tiek nosūtīti īstajā brīdī, var palielināt klientu apmierinātību, veicināt lielāku iesaistīšanos, uzlabot lojalitāti un mutvārdu atsauksmes.
Citi klientu atzinības piemēri, kas var palīdzēt veidot attiecības, ietver ar roku rakstītu kartīšu nosūtīšanu ar dažām atzinības vārdi, klientu atzinības pasākumu rīkošana, dāvanu piedāvāšana un citas lietas.
“Rockefeller Corporation” pētījumā konstatēts, ka 68% klientu pamet darījumu attiecības, jo kompānija, kas tos apkalpo, pret tiem izturas vienaldzīgi. Cita ClickFox veiktā aptauja liecina, ka 62% patērētāju netic, ka tie zīmoli, kuriem tie ir visvairāk uzticīgi, dara pietiekami, lai tos atalgotu. Apstiprinājuma e-pasta ziņojumi sniedz klientiem mierinājuma sajūtu, parāda zīmola cilvēcisko seju un apliecina, ka patiesi augstu vērtējat sava klientu. Šie var palīdzēt veidot veselīgākas attiecības ar klientiem un palielināt klientu dzīves cikla ilgumu.
Eloqua atklāja, ka e-pasta ziņām ar “Paldies” temata rindiņā ir ievērojami augstāks atvēršanas līmenis (14,29%) un labāks klikšķu skaits (1,93%). Tālāk ir minētas dažas izmēģinātas un pārbaudītas e-pasta tematu rindiņas, kuras varat izmantot klientu atzinības e-pasta mārketinga kampaņās.
Labs klienta pateicības e-pasts, var daudz paveikt lieliskas klientu pieredzes radīšanā un zīmola uztveres uzlabošanā. Ir daudz iemeslu teikt saviem klientiem “paldies” (pēc pirkuma, pieteikšanās uz jaunumu abonementu, klientu atsauksmi, sezonas svētkiem, klientu dzimšanas dienām, sasniedzot svarīgus uzņēmuma atskaites posmus utt.) Iepazīstieties ar šiem 10 klientu atzinības e-pastu pamattipiem, lai iedvesmotos saviem:
We appreciate your most recent purchase and hope you will enjoy your new items.
Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].
NEED HELP?
Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].
Thanks once again for shopping with us,
[YOUR SIGNATURE]
Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].
Start Shopping
If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].
Cheers,
[YOUR SIGNATURE]
Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.
In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!
SHOP BESTSELLERS
Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]
P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.
[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback has helps us improve, so I really appreciate you taking the time.
You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.
Thanks again for your contribution to making [Company name] better.
Sincerely,
[YOUR SIGNATURE]
Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/ discount].
No additional action is needed on your part, we’ll automatically apply [the credit/ discount] to your next order/ invoice.
Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.
Sincerely,
[YOUR SIGNATURE]
We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].
GET THE PARTY STARTED
Happy Birthday!
[YOUR SIGNATURE]
Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).
On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together:
Enjoy 20% off your next order with this coupon code: [coupon code].
As always, if there’s anything we can ever do better, please don’t hesitate to let us know!
Cheers,
[YOUR SIGNATURE]
You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/ businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!
Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/ services that help you reach your goals.
Cheers to another decade of [success/ happiness/ health, etc.],
[YOUR SIGNATURE]
The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that.
As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].
If there’s anything we can ever do better, please don’t hesitate to let us know: [email/ phone number]
Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]
I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.
Best,
[YOUR SIGNATURE]
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Aplūkojiet LiveAgent zvanu centra atvainošanās veidnes, lai uzlabotu klientu apkalpošanu un atrisinātu konfliktus. Uzziniet svarīgās komunikācijas prasmes un situācijas, kurās atvainoties, lai uzlabotu klientu pieredzi. Apmeklējiet, lai iegūtu gatavas lietošanai e-pasta veidnes un padomus efektīvai klientu apkalpošanai.
Klientu atsauksmju atbildes e-pasta sagataves
Klientu atsauksmju atbilžu sagataves negatīvām, neitrālām un pozitīvām atsauksmēm. Saglabājiet mūsu sagataves, lai katru reizi reaģētu profesionāli.
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Mūsu mājaslapa izmanto sīkdatnes. Turpinot, mēs pieņemam, ka Jūs dodat atļauju izvietot sīkfailus, kā ir aprakstīts mūsu privātuma un sīkdatņu politiku.
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