Pamesto iepirkumu grozu e-pasti ir efektīvs veids, kā atgūt klientus un palielināt ieņēmumus. Izmantojot personalizāciju un piesaistošas temata rindiņas, varat atgūt līdz pat 11% pircēju. LiveAgent piedāvā sagataves un stratēģijas, lai uzlabotu atvēršanas un klikšķu līmeni.
Pamestie iepirkumu grozi vienmēr ir bijuši viena no lielākajām problēmām, ar ko nākas saskarties tiešsaistes mazumtirgotājiem. Faktiski Statista atklāja, ka globāli iepirkumu groza pamešanas rādītājs 2019. gadā bija 69,57%. Šāds liels iepirkumu grozu pamešanas rādītājs nozīmē daudzus iespējamus ieņēmumu zaudējumus daudziem uzņēmumiem.
Lai gan nav iespējams pilnībā novērst grozu pamešanu, varat to samazināt, izmantojot vairākas taktikas un stratēģijas, piemēram, padarīt pasūtījuma pabeigšanas procesu pēc iespējas vieglāku piedāvājot proaktīvu tiešsaistes čatu savā pasūtījuma pabeigšanas lapā un nosūtīt pamesto grozu e-pastus tiem, kaam radušās problēmas pabeigt pasūtīšanas procesu.
Pamesto iepirkumu grozu e-pasti ir viens no efektīvākajiem e-pastiem, kas tieši rada ieņēmumus. Saskaņā ar Moosend datiem 45% no visiem pamesto grozu e-pastiem tiek atvērti, 21% no visiem pamesto grozu e-pastiem tiek noklikšķināti, un 50% no šiem klikšķiem rada pabeigtu pirkumu. Tas nozīmē, ka var atgūt gandrīz 11% pircēju, vienkārši atgādinot par viņu pamestajiem groziem.
Izveidot tādu uzmanību piesaistošu pamesto grozu e-pastu, kas pamudinātu pabeigt pirkumu, varbūt krietns izaicinājums. Tālāk ir aprakstītas 10 vienkāršas pamesto iepirkumu grozu e-pasta sagataves, kuras varat izmantot e-pasta mārketinga kampaņās, lai uzlabotu grozu pamešanas līmeni un atgūtu potenciālos un pastāvīgos klientus, kas pametuši grozus.
I noticed that you added some [Brand] items to your cart but have yet to check out.
I just wanted to make sure all your questions are answered, and that you’re not having any problems with the checkout process.
I’m committed to doing everything I can to help you out. If you’re having trouble placing your order online or have any questions, simply reply to this email. Otherwise, you can finish your check out here:
RETURN TO BASKET
I look forward to hearing from you.
[YOUR SIGNATURE]
Did you know that you’re eligible for free shipping?
Not everyone gets this offer. Lucky you! Simply use this code [code number] at checkout and get your package delivered free of charge.
[cart details]
FINISH CHECKING OUT
Trouble checking out? We’re here to help! For any questions, just email us at [email address] or call us at [phone number] Monday through Friday 8 am – 6 pm EST.
We noticed that you left some great stuff in your cart. To make it worth your while, here’s a 10% discount off of your entire purchase if you complete your order in the next 24 hours.
Just enter this code [coupon code] at checkout! But hurry as this code will expire shortly …
TAKE ME BACK TO MY CART
Here’s a reminder of what you added to your cart:
[cart details]
Issues? Just call us at [phone number] or drop us an email at [email address].
[YOUR SIGNATURE]
Did you leave something behind?
Oh yes, you did. A bunch of your favorites from your wishlist are still waiting in your cart.
Now is your chance to complete the order — the clock is ticking and we can’t hold them for you any longer. The demand is simply too high.
[countdown timer]
[cart details]
RESTORE MY CART
Don’t miss this opportunity.
What happened? You almost ordered:
[cart details]
We’ve got a special deal for you! Use discount code [code number] when you checkout and save 10% on your order. The deal is available to you for the next 48 hours. Click this link to head back to your cart and grab your discount:
BACK TO [NAME’S] CART
P.S. If the discount coupon doesn’t work, simply notify us by responding to this email. We will resolve it.
It’s been a while since you left your shopping bag. Come back and show it some love. A simple click will do, and it’s all yours.
[cart details]
GET MY BAG
Here are some recommendations. Just for you.
[personalized product recommendations]
Having trouble checking out? Email us at [email address] or give us a call at [phone number].
Your shopping cart is about to expire. Still thinking about purchasing these items?
[Cart details]
RETURN TO CHECKOUT
If you still can’t decide, check out some reviews from recent purchasers:
[Review 1]
[Review 2]
[Review 3]
[More reviews]
Questions? Concerns? Please don’t hesitate to contact us!
Heads up! To make your life easier we’ve saved the items that you recently put in your cart. Hurry back before they sell out! (Side note: shipping and returns are always free, so there’s no harm in just going for it.)
Here’s what you picked:
[cart details]
VIEW MY CART
If you’re on the fence or have any questions, call us at [phone number] or email us at [email address] – we’re around 24 hours, 7 days a week.
P.S. Take a peek at WHAT’S NEW THIS WEEK at [www.companywebsite.com]
This is [Name] from [Company]. How’s it going?
I saw you left some products in your cart but didn’t put the order through. Did you need any assistance?
By the way, I really like [item/ items a customer picked], great choice!
If you need anything – let me know, I’m happy to help. Just shoot me an email. You can return to your cart by clicking the button below:
RETURN TO MY CART
I hope this helps.
[YOUR SIGNATURE]
Looks like you left some [items] in your shopping cart on our site. Please, allow me to transport you back to your shopping cart. Free of charge.
Feel free to click literally any link in this email. They all go back to your shopping cart.
TELEPORT TO YOUR CART
If you have any questions or need a hand, just reply to this email and a customer service Ninja will help you out.
Cheers,
[YOUR SIGNATURE]
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SaaS produktu iepazīstināšanas paraugi
Uzziniet, kā veiksmīgi iepazīstināt klientus ar savu produktu, izmantojot mūsu SaaS produktu iepazīstināšanas e-pastu paraugus, stratēģijas un padomus!
E-pasta sagataves nosūtīšanai pēc pasākuma
Nosūtiet e-pastu pēc pasākuma, lai uzzinātu, kā paticis jūsu pasākums. Lai uzrakstītus iedvesmojošas vēstules, skatiet mūsu bezmaksas sagataves e-pastu nosūtīšanai pēc pasākuma.
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Palīdzības dienesta pieprasījumu formu sagataves
Izmēģiniet LiveAgent palīdzības dienesta pieprasījumu formu sagataves, lai uzlabotu klientu pieredzi un aģentu produktivitāti. Daudzkanālu atbalsts ne tikai palielina klientu apmierinātību, bet arī palīdz ietaupīt izmaksas. Pievienojieties daudziem uzņēmumiem, kas jau izmanto LiveAgent, un paceliet klientu apkalpošanu jaunā līmenī!
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Mūsu mājaslapa izmanto sīkdatnes. Turpinot, mēs pieņemam, ka Jūs dodat atļauju izvietot sīkfailus, kā ir aprakstīts mūsu privātuma un sīkdatņu politiku.
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Andrej Saxon | LiveAgent support team